Kate Lindsay Scher

Strategic program and design specialist with roots in marketing and a passion for great work.

Select Experience

Designer & Project Manager - MindSplash LLC (2020 - Current)

  • Strategic project manager for $4.7MM children’s exhibit project owning development and execution of end-to-end vendor (40+) and client contract process, accounting strategy and execution, client relationship and reporting, project scheduling, and logistics management

  • Led solutions-focused design production of several past due, crisis sub-projects, including problem-solving challenges for a 37’ super-structure climber exhibit

  • Contributed and created gallery, individual exhibit, client branding, and signage design to craft a user-focused, connected visitor experience throughout the museum

  • Increased responsibility throughout contract with efficiency; met project timelines while exceeding expectations under budgeted billable hours

Remote Learning Designer - Crown Hill Explorers Cooperative Preschool (2019 – 2020)

  • Executed strategic plan, curriculum, revised school structure including job assignments, and designed all associated materials (collateral, internal and external communication) for new dual (remote and hybrid) school model; Fall 2020 program exceeded enrollment projections by 73%

  • Ideated and executed plan for Summer Session class program, including exceeding enrollment and fundraising goals by 200%

UX Designer/Producer - Microsoft XBOX (2010-2013)

  • Responsible for strategy, gathering inputs and agreement across disciplines, design, and accuracy of execution for XBOX One installation (OOBE) experience at launch

  • Received accolades internally for efficiency and consumer-focused approach of first experience for consumer after purchasing XBOX One

  • Developed initial strategy for XBOX One’s gesture design, including creating and evaluating several UX approaches

  • Promoted to lead UX Designer for XBOX 360’s XBOX Live upgrade strategy while contributing to UX Design reviews for consistency and efficiency across the 360 live platform

  • Facilitated usability design work across disciplines, including coordination between engineering, design, research, and business teams

  • Established the XBOX Live upgrade strategy within the XBOX 360, including design reviews and approvals between shareholders across business divisions

Brand Solutions Manager - Microsoft Advertising (2008 – 2010)

  • Developed and managed innovative advertising experiences with the Branded Entertainment & Experiences Team (BEET) that contribute over $18MM to team revenue, including strategic accounts for Fortune 500 brands like Sprint, NBC, Ford, Hummer, and Toyota

  • Applied creative thinking and brand marketing expertise to craft custom advertising solutions from the ground up and to optimize existing solutions to improve performance

  • Consistently overdelivered on personal accountabilities by innovating storytelling and techniques for associated web analytics and brand research reporting with Atlas and Dynamic Logic tracking and reporting systems; manage direct report to craft cross-team analyses of solutions and analytics

  • Developed internal process improvements and established best practices for long-term projects

  • Successfully managed three “homepage takeover” solutions for Microsoft’s Search brand on MSN.com, their web analytics design and reporting. Includes experience with Omniture, Ad Expert, and Aikami reporting systems

  • Earned Gold Star award and top 20% ranking in FY10 for excellence in performance and going beyond designated role

EDUCATION    

Bachelor of Arts : Scripps College (2006)

Commercial Communication and Design; cum laude; Phi Beta Kappa honor society

Thesis - Researching Reality: Understanding Current Consumer Response and Use of Advertising

           

TECHNICAL SKILLS    

ADOBE creative suite; Canva; MICROSOFT Excel, PowerPoint, Project, Word; GOOGLE platform; Omniture; Atlas; Website design platforms (Wix, Squarespace); Dynamic Logic; Windows/OS operating systems. Design production processes. Research (advertising, marketing, and academic) software and processes.

     

OTHER SKILLS      

Effective verbal and written communicator; Successful multi-tasker; Strong critical thinkingskills; Committed worker; Highly organized; Demonstrated interpersonal and presentation skills in diverse professional environments; Excellent common sense.

(A Couple More Cool Things I’ve Done)

From 2015-2015, I owned and operated a one-on-one Pilates studio, focused on women during their postpartum period. My instructor certification included advanced anatomical and body movement study, something I love bringing into my design work.

From 2021-2023, I was responsible for all the communication, including graphic design, website design, content creation, social media strategy, and more, for a large-scale Seattle public school PTA. During my time, the organization saw significant financial and membership growth to help recover from a post-pandemic slump.

Let's create together

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Let's create together ✴︎