Kate Lindsay Scher
Strategic program and design specialist with roots in marketing and a passion for great work.
Select Experience
Designer & Project Manager - MindSplash LLC (2020 - Current)
Strategic project manager for $4.7MM children’s exhibit project owning development and execution of end-to-end vendor (40+) and client contract process, accounting strategy and execution, client relationship and reporting, project scheduling, and logistics management
Led solutions-focused design production of several past due, crisis sub-projects, including problem-solving challenges for a 37’ super-structure climber exhibit
Contributed and created gallery, individual exhibit, client branding, and signage design to craft a user-focused, connected visitor experience throughout the museum
Increased responsibility throughout contract with efficiency; met project timelines while exceeding expectations under budgeted billable hours
Remote Learning Designer - Crown Hill Explorers Cooperative Preschool (2019 – 2020)
Executed strategic plan, curriculum, revised school structure including job assignments, and designed all associated materials (collateral, internal and external communication) for new dual (remote and hybrid) school model; Fall 2020 program exceeded enrollment projections by 73%
Ideated and executed plan for Summer Session class program, including exceeding enrollment and fundraising goals by 200%
UX Designer/Producer - Microsoft XBOX (2010-2013)
Responsible for strategy, gathering inputs and agreement across disciplines, design, and accuracy of execution for XBOX One installation (OOBE) experience at launch
Received accolades internally for efficiency and consumer-focused approach of first experience for consumer after purchasing XBOX One
Developed initial strategy for XBOX One’s gesture design, including creating and evaluating several UX approaches
Promoted to lead UX Designer for XBOX 360’s XBOX Live upgrade strategy while contributing to UX Design reviews for consistency and efficiency across the 360 live platform
Facilitated usability design work across disciplines, including coordination between engineering, design, research, and business teams
Established the XBOX Live upgrade strategy within the XBOX 360, including design reviews and approvals between shareholders across business divisions
Brand Solutions Manager - Microsoft Advertising (2008 – 2010)
Developed and managed innovative advertising experiences with the Branded Entertainment & Experiences Team (BEET) that contribute over $18MM to team revenue, including strategic accounts for Fortune 500 brands like Sprint, NBC, Ford, Hummer, and Toyota
Applied creative thinking and brand marketing expertise to craft custom advertising solutions from the ground up and to optimize existing solutions to improve performance
Consistently overdelivered on personal accountabilities by innovating storytelling and techniques for associated web analytics and brand research reporting with Atlas and Dynamic Logic tracking and reporting systems; manage direct report to craft cross-team analyses of solutions and analytics
Developed internal process improvements and established best practices for long-term projects
Successfully managed three “homepage takeover” solutions for Microsoft’s Search brand on MSN.com, their web analytics design and reporting. Includes experience with Omniture, Ad Expert, and Aikami reporting systems
Earned Gold Star award and top 20% ranking in FY10 for excellence in performance and going beyond designated role
EDUCATION
Bachelor of Arts : Scripps College (2006)
Commercial Communication and Design; cum laude; Phi Beta Kappa honor society
Thesis - Researching Reality: Understanding Current Consumer Response and Use of Advertising
TECHNICAL SKILLS
ADOBE creative suite; Canva; MICROSOFT Excel, PowerPoint, Project, Word; GOOGLE platform; Omniture; Atlas; Website design platforms (Wix, Squarespace); Dynamic Logic; Windows/OS operating systems. Design production processes. Research (advertising, marketing, and academic) software and processes.
OTHER SKILLS
Effective verbal and written communicator; Successful multi-tasker; Strong critical thinkingskills; Committed worker; Highly organized; Demonstrated interpersonal and presentation skills in diverse professional environments; Excellent common sense.
(A Couple More Cool Things I’ve Done)
From 2015-2015, I owned and operated a one-on-one Pilates studio, focused on women during their postpartum period. My instructor certification included advanced anatomical and body movement study, something I love bringing into my design work.
From 2021-2023, I was responsible for all the communication, including graphic design, website design, content creation, social media strategy, and more, for a large-scale Seattle public school PTA. During my time, the organization saw significant financial and membership growth to help recover from a post-pandemic slump.